Meet Ada Rene, Production Coordinator for Warner Music Artist Services. I was recently able to make her acquaintance when I was in New York on a panel at the Warner Music offices discussing the vinyl industry with a couple other women I look forward to introducing you to. Ada almost immediately got in touch to connect further to see how we could continue to grow this community. I of course told her ‘…you need to do an interview too!’ She has some great ideas and I’m looking forward to seeing how we can make them happen.
Let’s start by getting to know some things about you outside of vinyl, what hobbies / things do you enjoy doing outside of work?
Nutrition and writing are big passions of mine. I travel whenever I can (afford to). I love comedy. And I just bought a Rubik’s Cube, so check back in a couple months to see if I’ve made progress with that.
How did you get into your industry / What motivated you?
If I knew anything for certain as a kid, it’s that I wanted music to be an imperative part of my life, and I had always been intrigued by the structure and various elements of the industry. While on a course trip to London during my freshman year of college, I reached out to Rough Trade Records and kindly received a tour of their office with insight on how a label operates. It drew me to the business even more and, shortly after my trip, WEA (Warner/Elektra/Atlantic) hired me as a college marketing representative in Philadelphia, PA. I was 18 then, and worked as a representative for four years while interning in music supervision, public relations, and studying for a B.A. in Corporate & Media Communications. Ten years later, I’m happy to be back at home with Warner.
What is a day in the life like?
I work with WMAS’ incredible and whip-smart digital operations team to help bring ideas to life. My role involves working with the labels’ digital marketers in conjunction with our developers to ensure proper data flow, provide quality assurance for email production, and assist with web operations and content tasks. I use software systems like Salesforce, JIRA, and Basecamp on a daily basis to help our labels with data needs for websites and campaigns.
What has been your favorite / the coolest thing you’ve worked on?
My team works with an incredible roster of artists. However, as someone who has held a few different positions within Warner, my favorite experience has been my time spent working and learning from each distinctive department and team. I’ve gotten the opportunity to work in college marketing, research & analysis, global digital account management, and digital operations all because I was given the chance to explore. That makes me a very lucky employee.
What has been / is the most difficult part of your job?
Working with data often requires a certain level of meticulousness and attention. As someone who can think and act quickly, it obligates me to take a step back and be more attentive with the details. That very same difficulty is also one of the most rewarding aspects of my job.
What advice do you have for someone wanting to get into pursuing what you’re doing?
Take the quote “good things come to those who wait” with a grain of salt. Patience is important, but waiting is often misinterpreted for just wishing. Take the time to learn and build a work ethic, put in the effort to make an impression, and most importantly, surround yourself with people who support your interests.
Finding the right community or a mentor can be challenging, but don’t be apprehensive to reach out for advice or encouragement.
Are you a vinyl collector yourself? What drew you to it?
I don’t collect, but I own. I was a bit late to the game with vinyl, receiving my first record player only at age 25. That record player took a light beating during my move from Philadelphia but still works like a charm. I have my favorite album, The Roots’ Things Fall Apart, spinning right now.
What types of things are happening in your industry / with vinyl that you’re excited or worried about? i.e. innovation, or trends you’re seeing.
I have to use this question as an opportunity to broadcast Record Store Crawl, started by my dear friend and colleague Dick Joseph. He has done an incredible job of bringing communities of music fans together to experience something more than attending a show and buying some records. Music, to me, is about bonding and kinship, and there is nothing more exciting than to see an idea develop from just a concept to an international event. I highly recommend everyone to participate in a local event; you can find more information at http://www.recordstorecrawl.com
Tell me what you’re currently listening to: