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Jada Pfarr | Owner, Longshot Vinyl

So many of us have gone to various record stores throughout our lives and thought about opening our own; taking pieces of each shop and storing them away for the dream that someday maybe we’d open up just the perfect place. Jada Pfarr the owner of Longshot Vinyl in Downtown Racine, Wisconsin did just that in opening her perfect store.  Longshot sells new and vintage vinyl, turntables and record store merch. 

When she isn’t being the counter she’s spending time with her family, jogging, or working on projects at her 124 year old house “it’s an endless project to work on“. She says she loves live music and can’t wait to get back to some shows like so many of us.

How did you get into your industry / What motivated you?

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