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Nosha Nercher | Vinyl DJ, Nosha Luv

This weekend as we close out November, we have the pleasure of introducing you to Chicago DJ, Nosha Luv. Nosha DJs multiple genres at different venues around the city but has residencies with Bronzeville Winery and The California Clipper.

When not at her turntables Nosha is also the culinary specialist for Mutha Earth. She spends her free time outdoors camping, bicycling, and walking by the lake. She also loves family time, “’cause I have two grandchildren!!”

How did you get into your industry / What motivated you?

It started from my online show Nice Night 4 A Jam. After me and my Ex split I needed a consistent DJ to play on the show. So I decided to take on the task. I have always been a vinyl lover from my years as a child, playing records for my parents, and grandparents. My stepdad had a huge collection and it would always be so fun to look at the record covers read the lyrics and see the joy it brought my family playing their favorite songs.

I then was introduced to a DJ named Rush. At that time I didn’t know that was who he was. But soon after, he would take me under his wing and I would go to the different parties he was spinning at. It really opened my eyes up to the house community.

So I think the combination of being exposed at a very young age to the culture of house, and having that very amazing experience with my family, gave me the inspiration to do what I do now!

What is a day in the life like?

A day for me getting ready for a gig DJing would first start with me choosing records. This can be a difficult task cause I like to play across several genres. After selecting the right vibe of music. I will usually play the first couple songs just to see where want the pitch to start. After comes the packing, hoping all the records fit in my bag or bags, and then off to the venue.

I try and arrive early to check the equipment I’m working on, and then its time to play. The fun of it is seeing the dancers vibing to my selection.

In your opinion what has been your favorite / the coolest thing you’ve worked on?

Going overseas to play. I have been to the UK Brazil, Spain….and every time I am out of the country it just feels a bit surreal.

What has been / is the most difficult part of your job?

Having packed booked weekends and a full time business to run at the same time. Because I work for myself it can sometimes be challenging juggling between my full time business and my DJ Career. But I do find joy in the challenges.

What advice do you have for someone wanting to get into pursuing what you’re doing?

Have patience with yourself and your craft. Everything takes time and you may not be the best at what you do at first but with practice and a lot of self love, it will work itself out.

Are you a vinyl collector yourself? What drew you to it?

Yes I am a vinyl collector. To the detriment of my pocket book….lol. I had a really good friend and Dj tell me long ago that this vinyl world is addictive so be ready. Cause once you start its hard to stop.

What types of things are happening in your industry / with vinyl that you’re excited or worried about? i.e. innovation, or trends you’re seeing.

Who has been influential to you and your growth as a professional in this industry? 

DJ Rush, DJ Darryn Jones, DJ Rahaan, Marcia Carr The Vinyl DJ and so many others. Living in Chicago you are surrounded by DJ’s so the list can get super long.

Anything else you’d like to add; if not tell us what you’re listening to: 

Some of my favorite genre’s are Broken beat, Disco, Boogie, Funk, Rare Grooves, Chicago House, Afrobeat (like Fela Kuti).

Find Nosha: 

Instagram: @Noshaluv

Facebook: @NoshaluvRime

Website: www.noshaluv.com

We hope you enjoyed this content! If so inclined please donate so we can continue bringing you more like this.  There is no amount too small.

We hope you enjoyed this content! If so inclined please donate so we can continue bringing you more like this. There is no amount too small.