Veridiana Lima is a lawyer and multi-talented professional who has been an integral part of Vinil Brasil since 2020 — São Paulo’s only vinyl pressing plant and one of just three operating in all of Brazil. As the factory Director, she coordinates the commercial, administrative, and legal operations, while also providing essential support to the production team. Her work is vital in keeping the wheels turning behind the scenes, ensuring the factory runs smoothly and in compliance, while continuing to support Brazil’s vibrant independent music community.

Vinil Brasil itself is a rare gem in the global vinyl landscape. Founded in 2017 by musician and DJ Michel Nath, the factory has made waves by restoring vintage Hamilton presses and reigniting the art of analog sound production. Known for producing high-quality 7-inch and 12-inch records, Vinil Brasil serves local and international artists alike, offering end-to-end services from mastering to packaging. With Veridiana’s leadership and dedication, the factory continues to be a cultural hub — preserving the legacy of vinyl while helping shape the future of Brazilian music.

Outside of the record store Veridiana is a roller skater, and dance teacher for pregnant women and mothers with small babies. She is always keeping music present in her life.

How did you get into your industry / What motivated you?

During the pandemic, I lost many of my jobs and I was married to the owner of the factory. I suggested that I do some things for the company and initially I would only take care of social media. However, I started to work on some documents, contracts, etc. and in less than 4 months of work I was already coordinating 5 different areas of the company.

My expertise in the corporate market helped me (and still helps) to define several procedures for Vinil Brasil. Today we are no longer married, but we work together and I don't see myself outside of Vinil Brasil. The female perspective within a predominantly male industry is essential for balance. And I love making records.

What is a day in the life like?

Busy and with many different things to do. I run a record factory, so you can imagine the size of this demand and this hustle and bustle... besides that, since I take care of women and their children, part of my day is dedicated to setting up my classes and, in addition to the factory and the classes, I also produce several events in the area of ​​music and dance. However, just from all this hustle and bustle, I love to diversify my activities and do many things at the same time.

In your opinion what has been your favorite / the coolest thing you've worked on?

The most interesting job is definitely running a record factory, and there's another one I love: I have a roller skating party that I produce every month. They're the two most incredible things.

What has been / is the most difficult part of your job?

The hardest part is dealing with the structural machismo that exists in the vinyl record segment.

What advice do you have for someone wanting to get into pursuing what you're doing?  

Sometimes we can open paths that we never imagined.

Don't give up, no matter how difficult it may be. Present solutions before you are even asked to. Sometimes we can open paths that we never imagined.

Are you a vinyl collector yourself?  What drew you to it?

I'm not crazy about vinyl, but I love records and have my own small collection. I started working with this because it was the opportunity I had and since I was close to the people who made records, I ended up working with it. I don't see myself outside of this industry.

What types of things are happening in your industry / with vinyl that you're excited or worried about?  i.e. innovation, or trends you're seeing.

There's not much that worries me other than the Brazilian economy, which is quite unstable (but not just in Brazil, this is worldwide). I see the prospects for the vinyl record scene growing every year. I've been in this market for almost 5 years now and the prospects are very good. Many young people are embracing this format, moving away from streaming a little, and that's really incredible. I don't think it's a market that will go backwards. On the contrary, it's only growing.

Who has been influential to you and your growth as a professional in this industry?

In fact, in this vinyl record market and in the position I occupy today and in the relevance of my work within Vinil Brasil, I had no one to help me. My expertise and my dedication to work allowed me to learn and deepen my knowledge. Without false modesty, but I received an opportunity from my ex-husband and showed the company that I could do more than I was doing, and so I became director of the company after two years of work.

Anything else you want to share? If not, tell us what you're listening to right now?

R&B, FunkSoul, RAP, Reggae, SKA it's impossible to name just one genre.