In this episode, we wrap up Amanda Schutzman’s guest host series with a discussion around record store marketing, customer engagement, online sales, in-store events, and the ways record stores can become staple destinations within their communities for both locals and travelers visiting their cities. Amanda is joined by Jackie Weis, Marketing Manager at All Media Supply, along with Tanner Musgrove and Brian Kirk of Lilliput Records for a conversation about building a modern independent record store while continuing the legacy of Milwaukee’s longtime music retail culture through the transition from Exclusive Company to Lilliput Records.  Together, they dive into what makes a record store more than just a place to shop — from listening parties, live performances, and album signings to artist collaborations, local partnerships, and creating a welcoming culture that keeps people coming back. The episode also explores the realities of Record Store Day, marketing and customer engagement, and how independent stores continue evolving into community-driven destinations for both locals and traveling music fans. Produced by: Ray Blevins  Brought to You By: Women in Vinyl Founder Jenn D’Eugenio and Contributor Robyn Raymond  Check out: - Lilliput Records: https://www.lilliputrecords.com/ - All Media Supply: https://www.allmediasupply.com/ - Amanda’s Site: https://www.wearesmelly.com/ - Women Owned Stores: https://womeninvinyl.com/resources/women-owned-record-stores Find the video at: https://www.youtube.com/@womeninvinyl/videos Grab a copy of our book 'Women in Vinyl, the Art of Making Vinyl'! Learn more and buy a copy at: http://womeninvinyl.com/book as well as grab some merch at: http://womeninvinyl.com/store THANK YOU TO OUR SUPPORTERS! Keep your records clean and sounding great with GrooveWasher. Use WomenInVinyl10 at check out: http://www.groovewasher.com/ Commercial-Free & High Resolution version of this podcast, along with membership options and ton of other discount codes available at: https://www.patreon.com/womeninvinyl You can also contribute to furthering our mission by donating https://www.womeninvinyl.com/donate as a 501(c)3 all donations are tax deductible. Visit the website to check out past episodes, features, and our ever growing library of resources to further the education, demystification and diversification of the Vinyl Making Space. Don’t forget to like, subscribe and give us a review on your favorite podcast delivery method! Want to be a sponsor or just get in touch? Email us: [email protected]